IELTSTESTsimulationIELTS Writing Task 2 | A ban on all forms of advertising
Task 2 | Essay 18
The society would benefit from a ban on all forms of advertising because it serves no useful purpose, and can even be damaging.
- Do you agree or disagree?
How to answer this essay?
- Introduction:
- Paraphrase the overall essay main topic.
- Write a clear opinion.
- 1st Body Paragraph
- Write a topic sentence with a clear main idea.
- Explain your main idea.
- Develop it with specific or hypothetical examples.
- 2nd Body Paragraph
- Write a new topic sentence with a new main idea.
- Explain your new main idea.
- Include specific details and examples.
- Add as much information as you can and make sure it links logically.
- Conclusion:
- Summarise your main ideas.
- Include a final thought.
Model Answer | Marked as Band 8
Cohesive connecting words that improve coherence in writing . Useful less common words that boost fluency in writing .
- It is often argued that banning all forms of advertising would benefit society, as advertisements serve little practical purpose and can even be harmful. While it is true that excessive advertising can mislead consumers and inflate product costs, I believe a complete prohibition would be counterproductive. Instead, regulated advertising strikes a better balance between consumer protection and economic vitality.
- One significant advantage of restricting advertisements is the reduction in consumer manipulation. Many ads employ exaggerated claims or emotional appeals to persuade people to buy unnecessary products. For example, fast-food commercials often target children, contributing to unhealthy eating habits. Without such advertisements, individuals might make more rational purchasing decisions based on actual needs rather than marketing pressure. Additionally, since companies spend enormous sums on promotions, banning ads could lower product prices, as businesses would no longer need to factor marketing costs into retail prices.
- However, a total ban on advertising would have severe economic consequences. The advertising industry employs millions worldwide, from graphic designers to market analysts, and its collapse would lead to widespread unemployment. Moreover, advertisements play a crucial role in informing consumers about new products and innovations. For instance, tech companies rely on ads to announce advancements like energy-efficient appliances or life-saving medications. Without this channel, consumers might remain unaware of beneficial products, stifling both market competition and societal progress.
- In conclusion, while banning advertisements could reduce manipulative marketing and lower consumer costs, the economic and informational drawbacks outweigh these benefits. A more effective solution would be stricter regulations on deceptive advertising while preserving its role in promoting innovation and employment.
262 words
Useful Vocabulary
- Manipulation (n.): Controlling or influencing someone unfairly or cleverly, often to make them buy something or act a certain way.
- Exaggerated claims (phr.): Statements that make something seem better, larger, or more important than it really is.
- Emotional appeals (phr.): marketing campaigns
- Rational purchasing decisions (phr.): Buying things based on logical needs (e.g., quality, price) instead of impulses or ads.
- Severe economic consequences (phr.): Very serious negative effects on jobs, businesses, or the economy.
- Widespread unemployment (phr.): Many people across different industries losing their jobs.
- Crucial role (phr.): An extremely important function or purpose.
- Energy-efficient appliances (phr.): Devices (e.g., refrigerators, ACs) that use less electricity to save energy.
- Life-saving medications (phr.): Drugs or treatments that prevent death or serious illness.
- Beneficial products (phr.): Items that improve health, convenience, or quality of life.
- Manipulative marketing (phr.): Advertising tactics that trick or pressure consumers into buying.
- Informational drawbacks (phr.): Negative effects related to lack of knowledge or awareness.
- Deceptive advertising (phr.): Ads that lie or hide important facts about products.
2 comments
Andrey ZubApr 22, 2024
Hello, there is a mistake in the sentenceOn the other hand, it would appear that the ban to advertising services as well pose countless demerits to the community. Ban poseS demerits
You're right.Thanks.
Ferry JuniorDec 11, 2024
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